Welcome to Brenengen Ford

Stress-Free Car-Shopping

Our philosophy has always been Tru Discount pricing. Everyday, we give you our lowest price on every car. You will enjoy competitive, fair pricing with no negotiating!


LOWEST POSSIBLE PRICE Our lowest price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.

COMPETITIVE AND FAIR The price you see is guaranteed to be competitive and extremely fair. There is NO hassle, NO back and forth negotiating.

NON- COMMISSIONED SALES Our non-commissioned sales consultants are only concerned with finding a vehicle that is right for you.

If you don't see a particular vehicle, click on CarFinder and complete the form. We will gladly inform you when a matching car arrives. If you'd like to see a vehicle in person, click on Dealership: Directions for step-by-step driving instructions to our site, or give us a call. We look forward to serving you!

Want to Talk Auto Finance?

When it comes to financing, that's where our car loan and Ford specialists step in. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way.

We Keep You Going

Our Service Department is open late and Saturdays for your convenience!  

Our Quick Lane is now open.  Stop by for your Oil Change, Tire and Maintenance needs.  Quick Lane is open Mon-Fri 7:30am - 5pm and Saturdays from 8am - 1pm.  Click here for our Quick Lane page.

Get in Touch

  • Contact Our Sales Department: 608-269-3673
  • Monday9:00am-7:00pm
  • Tuesday9:00am-6:00pm
  • Wednesday9:00am-6:00pm
  • Thursday9:00am-7:00pm
  • Friday9:00am-6:00pm
  • Saturday9:00am-4:00pm
  • SundayClosed
  1. Brenengen Ford

    615 S. Black River Street
    Sparta, WI 54656

    • Sales: 608-269-3673
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