About Us

Why Buy From Brenengen Ford

 


Tru Discount Pricing... Everyday

We have been a One-Price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.


Our Philosophy...

The Brenengen Discount Pricing Philosophy, What it means to you:


Lowest Possible Price...

Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.


Competitive and Fair...

The price you see is guaranteed to be Competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "Sale".


Non-commissioned Sales...

Our non-commissioned Sales Consultants are only concerned with finding a vehicle that is right for you.


Car Shopping Made Easy

We provide a vast selection of new and used vehicles, exceptional car care and customer service with a smile!

View Our Inventory

Exceptional Customer Service

We are committed to providing amazing customer experiences.

Meet Our Staff

We Keep You Going

Our service center is here to help ensure you enjoy many great years of driving with the vehicle you purchase from us.

Schedule Service

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Tru Discount Pricing... Everyday

We have been a One-Price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.


Our Philosophy...

The Brenengen Discount Pricing Philosophy, What it means to you:


Lowest Possible Price...

Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.


Competitive and Fair...

The price you see is guaranteed to be Competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "Sale".


Non-commissioned Sales...

Our non-commissioned Sales Consultants are only concerned with finding a vehicle that is right for you.


Thoughtful Amenities

Whether you are waiting for your vehicle to get serviced, picking up a part for your vehicle, or stopping by to check out a new vehicle for yourself, we offer a wide range of amenities to enhance your experience here! Come by, look around and check what we can offer you!

New Inventory

Shop New Inventory

Pre-Owned Inventory

Shop Pre-Owned Inventory

Service Department

Explore Service Department

Parts Department

Explore Parts Department
  1. Brenengen Ford

    615 S. Black River Street
    Sparta, WI 54656

    • Sales: 608-269-3673
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Get in Touch

  • Contact our Sales Department at: 608-269-3673
  • Monday9:00am-7:00pm
  • Tuesday9:00am-6:00pm
  • Wednesday9:00am-6:00pm
  • Thursday9:00am-7:00pm
  • Friday9:00am-6:00pm
  • Saturday9:00am-4:00pm
  • SundayClosed

 


Tru Discount Pricing... Everyday

We have been a One-Price dealer since we opened in 1991, giving customers our lowest price FIRST on all New and Used vehicles in stock.


Our Philosophy...

The Brenengen Discount Pricing Philosophy, What it means to you:


Lowest Possible Price...

Our lowest possible price is already clearly marked on every vehicle in stock. All applicable rebates and incentives are included.


Competitive and Fair...

The price you see is guaranteed to be Competitive and extremely fair. There is NO hassle, NO back and forth negotiating. We will never have an advertised "Sale".


Non-commissioned Sales...

Our non-commissioned Sales Consultants are only concerned with finding a vehicle that is right for you.