Our Response to COVID-19

First and foremost, we want you to know that we value the health and safety of our customers and staff. As a business, Brenengen Ford is taking the extra steps necessary to maintain a healthy and sanitary workplace while still meeting our customers' needs.

We continue to monitor information from state health authorities and the CDC for their guidance and recommendations on how we can help to prevent the spread of this virus.

Our steps include:

  • Face masks are now optional for vaccinated guests in our showrooms, service centers, and during test drives with Brenengen staff
  • Disposable masks are available for customers as needed
  • Promote employee health with COVID-19 symptom monitoring each day before work
  • Employees' temperature taken before their shift
  • Require employees to remain home when symptomatic (even if mild)
  • Ask customers who develop COVID-19 symptoms or have been exposed - to remain home
  • Increased safe sanitation practices per CDC Guidelines
  • Ensure physical distance guidelines of six feet or more is being met
  • Provide hand sanitizer and/or handwashing areas for staff and customers
  • Frequent disinfecting of common areas and touch points multiple times per day
  • Temporary removal of cookies, snacks, toys, magazines, papers, TV remotes in Lounges
  • Service and Body Shop vehicles get plastic steering wheel covers, seat cover and staff use new latex gloves on each vehicle
  • Plexiglass partitions at our Service Counter where possible

We will be adjusting schedules and operations for some of our staff to ensure that we stay well and can continue serving our customers efficiently. These schedule adjustments should have minimal impact on our in-store operations.

Special Operating Hours

Exclusively for customers who are over 60 years of age, pregnant women, and those with chronic conditions like Heart Disease, Diabetes and Lung Disease


Wednesdays 7:30am - 9:30am

Our website is a helpful resource for shopping and researching vehicles, finding service and parts information, and communicating directly with the dealership. We will also continue to offer vehicle pick-up and delivery services.

No matter the department you're looking to reach, we have staff available to answer your questions and assist with your needs. You can connect with a member of our team by phone, email or through our website.

Together, we can maintain a healthy environment and combat the spread of COVID-19.

On behalf of our dealership, thank you for being a loyal customer. Please don't hesitate to reach out as we remain dedicated to serving you for all of your automotive needs through this challenging time.


  • Monday9:00am-7:00pm
  • Tuesday9:00am-6:00pm
  • Wednesday9:00am-6:00pm
  • Thursday9:00am-7:00pm
  • Friday9:00am-6:00pm
  • Saturday9:00am-4:00pm
  • SundayClosed

How can we help?

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Parts Department

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  1. Brenengen Ford

    615 S. Black River Street
    Sparta, WI 54656

    • Sales: 608-269-3673
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Get in Touch

  • Contact our Sales Department at: 608-269-3673
  • Monday9:00am-7:00pm
  • Tuesday9:00am-6:00pm
  • Wednesday9:00am-6:00pm
  • Thursday9:00am-7:00pm
  • Friday9:00am-6:00pm
  • Saturday9:00am-4:00pm
  • SundayClosed